The report presents the key findings from the research undertaken by the Boston Consulting Group and GRBN in 2017 on the ROI of Insights.
The report describes the state of ROI measurement in organizations today and drills down to look at measurement across business decision areas. The report explores the benefits of and the barriers to ROI measurement, and looks at the role agencies have in setting clients up for success.
Fill out the form below to download the full report:
